I’M LIKE THE GREAT GRANDCHILD OF MARX & COCA-COLA (BUT NON-BINEY)
845 Press, 2022
In this absurd collection, Chernoff speculates on the nature of speculation by delving deep into the world of "meme stonks" and the uncanny, yet often prophetic, due diligence of everyday retail investors comprising the Reddit hive mind. They ask: to what extent is the doomed political economy of finance capitalism comparable to the messianic horizon of Abrahamic religions? When, not if, the next crash occurs, who will survive and how?
PRAISE
Chernoff’s I'M LIKE THE GREAT GRANDCHILD OF MARX & COCA-COLA (BUT NON-BINEY) pits the stock market, that chaotic and often esoteric meeting place for buyers and sellers, against the mixed blessing of consciousness, to ask which one is the better source of value over time. That there’s no definitive answer is precisely the point. Strewn with delectable lines and resonant moments of insight, the book captures the anxiety and oversaturation of existing in a world motivated by wealth in all its gluttonous, debased glory, without losing sight of the basic human needs underpinning its tireless pursuit. (Trevor Abes, author of The Breakup Suiteand Reporter at The Market Herald)